USING CROWDSOURCED DATA (TWITTER & FACEBOOK) TO DELINEATE THE ORIGIN AND DESTINATION OF COMMUTERS OF THE GAUTRAIN PUBLIC TRANSIT SYSTEM IN SOUTH AFRICA
Keywords: Origin and destination; geo-location data; commuters; kriging; density
Abstract. The study of commuters’ origins and destinations (O_D) promises to assist transportation planners with prediction models to inform decision making. Conventionally O_D surveys are undertaken through travel surveys and traffic counts, however data collection for these surveys has historically proven to be time consuming and having a strain on human resources, thus a need for an alternative data source arises. This study combines the use social media data and geographic information systems in the creation of a model for origin and destination surveys. The model tests the potential of using big data from Echo echo software which contains Twitter and Facebook data obtained from social media users in Gauteng. This data contains geo-location and it is used to determine origin and destination as well as concentration levels of Gautrain commuters. A kriging analysis was performed on the data to determine the O-D and concentration levels of Gautrain users. The results reveal the concentration of Gautrain commuters at various points of interest that is where they work, live or socialise. The results from the study highlight which nodes attract the most commuters and also possible locations for the expansion for Gautrain. Lastly, the study also highlights some weakness of crowdsourced data for informing transportation planning.