To meet the growing demand for 3D digital map applications and to better understand the multi-level spatial structure of cities, some cities have implemented citywide 3D digital map programs. In 3D digital map production, vehicle-mounted mobile surveying is a key component. Drawing with a practical project, this paper proposes a technical scheme for road data acquisition and processing based on the SSW VMMS (Vehicle-mounted Mobile Mapping System). Through integrated processing steps, including combined navigation solution, point cloud correction, image coordinate calculation, image deblurring, point cloud coloring, point cloud denoising, and Orbit GT data preparation, the rapid production of colored point cloud data with georeferenced coordinates, 360° panoramic image data, and individual image data is achieved. A technical scheme suitable for 3D digital map production along urban roads was developed and validated. The results produced by this scheme have passed inspection and acceptance, and were released to the public free of charge as the first batch of visualized 3D map data on the Common Spatial Data Infrastructure Portal (portal.csdi.gov.hk), receiving widespread attention and positive recognition from various sectors of society. This scheme not only promotes the broader application of the SSW VMMS but also provides effective reference for similar urban vehicle-mounted mobile mapping projects.